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THE FOUNDER TOOLKIT

An introduction people can actually help with

A five-minute template for saying what you’re building, what you need, and what you can give.

A useful introduction gives someone a clear way to help. It also gives them a reason to reach back out.

Start with this

I’m [name], building [company] for [specific person or team]. We help them [concrete outcome].

Right now, I’m trying to [one next milestone]. The thing I could use help with is [specific ask].

I can help other founders with [experience, skill, or connection you can genuinely offer].

If that sounds like your world, I’d love to compare notes.

Make the ask smaller

“Help with growth” is hard to act on. “An introduction to a founder who sells to independent dentists” gives someone a useful search in their own memory.

Choose one current ask. Leave the company history for the conversation.

Before you post

  • Can someone understand the customer without visiting your website?
  • Is there one thing they can do to help?
  • Is your offer something you can follow through on this week?
  • Have you left out private customer or investor details?

Follow through

Thank people who respond. Close the loop when an introduction leads somewhere. If you offer help, set a time to deliver it.

Download the Markdown template ↓